Storytelling Can Change the World

This book argues we are hardwired to enjoy good storytelling. You can use this to your charity’s advantage to get your message across and the donations coming in.

It covers how to create compelling characters, keep your audiences engaged and drive them towards the conclusion you want.

Who should buy this book?

All charity communicators, from chief executives to trainers and fundraisers will benefit from this book.

Knowing the power of good stories is central to any charity role, so everyone should read this book at least once to be more effective in their role.

What does it cover?

Stories engage us easily and excite our curiosity. You can use the simple techniques in this book to:

• Tell your audiences new things about your charity’s work.
• Engage your audiences emotionally.
• Generate funds and support.
• Dozens of examples to give you inspiration.

‘To hell with statistics, policy pronouncements and self-absorbed institutional tripe. The world needs stories, transformational stories that move audiences to action that can change the world. This book shows us how.’

Roger Craver, The Agitator

 

‘Full of gems, this book renewed my zest and enthusiasm to become not just a better writer and storyteller but a transformational writer, a transformational storyteller, who will go on to change the world.’

Mary Stringer, Communications officer and writer

 

‘Ken’s book is a masterpiece of writing. How to tell stories that will change the world. I was moved to tears, and laughed out loud.’

Giles Pegram CBE

 

‘If you’re a member of any organization interested in ramping up fundraising efforts, let this book be your holy grail. Read it and then promptly pass it on to your board, your volunteers, and even your janitor to hammer home the importance of your stories. Once they read this, they’ll get it. And then your team of storytellers can go forth and be agents of change for your organization.’

Pamela Grow, The Grow Report

Look inside

Have a look inside Storytelling Can Change the World.

About the author

Ken Burnett

Ken Burnett is an internationally recognised author, consultant and inspirational speaker on fundraising, marketing and communications for nonprofit organisations worldwide. Ken was UK director of ActionAid and later director of fundraising and communications when in 1983, he founded the influential Burnett Associates agency, the first company of its type in Europe.

Ken has served on several non-profit boards and was chair of trustees of ActionAid International from 2012 to 2018 and former vice-chair of the UK’s Chartered Institute of Fundraising. He has been a trustee of BookAid International, the International Fund Raising Group (now The Resource Alliance) and an independent trustee of the UK Disasters Emergency Committee. He is co-founder and a trustee of SOFII, the Showcase of Fundraising Innovation and Inspiration and a trustee of the World Land Trust. In 2016 Ken Burnett co-founded the Commission on the Donor Experience with Giles Pegram CBE. Ken is a fellow of the Institute of Fundraising and an honorary fellow of the Institute of Direct Marketing.

Well known for the worldwide best seller Relationship Fundraising, Ken has authored several other publications, including Friends for Life and The Zen of Fundraising. His more recent books are Storytelling can change the world (2014) and The essence of Campaigning Fundraising in 52 exhibits and 199 web links (2021).

When not travelling or giving seminars, Ken spends his time between London and rural Suffolk, where he’s discovered a new love for writing, directing and acting in amateur village plays.

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