Social Media – for voluntary organisations

Pre-order now, publishes April 2025

Social Media for voluntary organisations is a realistic and easy-to-follow guide to planning, implementing and evaluating a social media strategy. It will help you craft engaging campaigns and posts that get seen and heard above the noise, that get shared across networks, amplifying your message, increasing your reach and building your community.

Who should buy this book?

Aimed at small and medium organisations that want to improve their social media engagement and reach, as well as those who are just starting out, this is essential reading for everyone involved in social media communications in the voluntary sector.

What does it cover?

Drawing on the latest research in this fast-moving field, and incorporating no-nonsense examples and case studies, this guide covers:

• Writing a social media strategy for your organisation
• Getting your message seen and heard amid the noise
• Crafting social media content that prompts engagement and support
• Understanding analytics
• Managing social media risk and problem-solving

‘This book is all about making connections. I wish I’d had it alongside me as I got going on social media. Having access to its advice, expertise and exercises would have been invaluable.’
Kate Collins, Chief Executive, Teenage Cancer Trust

 

‘Growing an online community can be tricky for any small organisation. This book provides a clear and comprehensive overview for anyone looking to understand or improve their use of social media. A #MustRead.’
Jordan Holdsworth, Assistant Director of English, Carlton Academy Trust

 

‘This book is a game-changer! It dives deep into the world of social media, showing us both its power and how to use it to connect meaningfully with the communities that are vital to our charitable missions. It tackles the tough questions about making a real impact in a digital sphere that can be daunting. With hands-on exercises and inspiring case studies, it’s not just a read – it’s a toolkit for anyone passionate about elevating their charitable work.’
Freya Mumford, Digital Manager, EY Foundation

 

‘Kerry Traynor’s Social Media for Voluntary Organisations is essential reading for any voluntary organisation working on social media campaigns. It is based on Kerry’s long experience in the voluntary sector and her academic work as the convenor of the Viral Video module at the University of Liverpool, a highly popular course that introduces students to the complexities of social media content production.’
Dr Paolo Ruffino, Senior Lecturer in Digital Curation and Computational Creativity at the Department of Digital Humanities, King’s College London

 

‘Social Media for Voluntary Organisations is a considered, well-thought-out and inspiring read which suggests ideas and approaches for online audience engagement while being sensible to public sector ethics. A go-to publication for those in digital marketing wanting to refresh their thinking and gain inspiration, it has ignited my desire to elevate the social media engagement strategy for Transport for Wales to another level.’
Sara Sartorius, Digital Marketing Manager, Transport for Wales

Look inside

Have a look inside – to follow

About the author

Kerry Traynor

As a Senior Lecturer in Communication and Media and Associate Dean for Education of the School of the Arts at the University of Liverpool, Dr Kerry Traynor helps students develop understanding of communication and media industries and practices and forges sustainable partnerships between higher education and the creative and social economies.

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