Direct and digital marketing, Marketing, Marketing & communications
Social Media – for voluntary organisations
Social media has become an increasingly important means of connecting with the world around us.
Pre-order now, publishes April 2025
Social Media for voluntary organisations is a realistic and easy-to-follow guide to planning, implementing and evaluating a social media strategy. It will help you craft engaging campaigns and posts that get seen and heard above the noise, that get shared across networks, amplifying your message, increasing your reach and building your community.
Who should buy this book?
Aimed at small and medium organisations that want to improve their social media engagement and reach, as well as those who are just starting out, this is essential reading for everyone involved in social media communications in the voluntary sector.
What does it cover?
Drawing on the latest research in this fast-moving field, and incorporating no-nonsense examples and case studies, this guide covers:
- Writing a social media strategy for your organisation
- Getting your message seen and heard amid the noise
- Crafting social media content that prompts engagement and support
- Understanding analytics
- Managing social media risk and problem-solving
‘Kerry Traynor’s Social Media for Voluntary Organisations is essential reading for any voluntary organisation working on social media campaigns. It is based on Kerry’s long experience in the voluntary sector and her academic work as the convenor of the Viral Video module at the University of Liverpool, a highly popular course that introduces students to the complexities of social media content production.’
Dr Paolo Ruffino, Senior Lecturer in Digital Curation and Computational Creativity at the Department of Digital Humanities, King’s College London
Look inside
Have a look inside – to follow
About the author
Kerry Traynor
As a Senior Lecturer in Communication and Media and Associate Dean for Education of the School of the Arts at the University of Liverpool, Dr Kerry Traynor helps students develop understanding of communication and media industries and practices and forges sustainable partnerships between higher education and the creative and social economies.
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| Price | £24.95 |
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