Using Data to Improve Engagement - Online course

Half-day online course

Data is the evidence that we use to convince people that our activity has genuine impact. Visual presentations of quantitative or qualitative data are proven to be more effective at engaging audiences than simple text or tables of numbers.  

In this hands-on, practical course you’ll learn tried and tested techniques for creating engaging data communications for reports, slide decks, websites or social media.  

The course is interactive, and includes discussions, exercises and Q&A. 

Who should sign up? 

Anyone who is presenting data to stakeholders and wants to improve the clarity and impact of their communications, regardless of the software they’re using. 

Outcomes 

• Understanding your audience. Learn how to assess the needs and data literacy of different audiences.
• Knowledge of how and when to use different types of charts and infographics.
• Insight. Identify and express key insights data. 

What will it cover? 

• The key elements of a successful data visualisation.
• Discussion of good and bad practice and examples.
• The tension and opportunities around using qualitative and qualitative data.
• A four step framework to identifying the audience, messages, channels and success.
• Basic design principles including use and avoidance of colours to highlight key points.
• Tailoring visualisations for different types of communications.
• Free and low cost tools and resources to help get you started on your journey. 

Trainer: Robert Foster, DSC Associate

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