Online booking has now closed. If you’d still like to book, please contact our friendly Customer Service team by 17:30 on Tuesday 25 June on 020 4526 5995.

Welcome to The Ultimate Guide to Marketing Your Charity

A charity’s marketing function is vital to the overall success of the charity in achieving its aims by helping to raise awareness, attracting supporters and volunteers and increasing donations. And like many sectors, it is a very competitive environment as lots of worthwhile causes compete to be seen and heard.

By attending The Ultimate Guide to Marketing Your Charity, you will gain practical advice, guidance and tips to help your charity stand out from the crowd and have impact to your intended target audience.

A mix of case studies, workshops, breakout sessions and networking sessions with fellow attendees will help you stay up to date on trends and best practices in the ever-changing world of charity marketing.

What’s included in the price? 

• Attendance to the online conference, keynote session, session talks and networking session 
• Access to all presentations and handouts 
• Digital copy of Speed Read: Storytelling for Impact 

The conference includes sessions on key topics such as:

• Marketing strategy
• Standing out
• How to prepare for a social media crisis
• LinkedIn
• Using AI effectively
• Revamping your newsletter
• Design
• And much more!

Who should attend? 

This conference is for anyone involved in their charity’s marketing. 

The conference will include useful information for those whose specialisation and day job is marketing, as well as those without a formal marketing background who find themselves involved or even in charge of marketing their charity. 

It is especially relevant to: 

• Marketing Managers 
• Social Media Managers and Leads 
• Communication Managers and Leads 
• Digital Marketing Officer 

View detailed session descriptions here.

Agenda at-a-glance

09:30 – Welcome

09:35 – Keynote: Standing out in a competitive marketplace. Speaker: Andy King, Fireside Fundraising

10:15 – Creating and reinventing your marketing strategy. Whether you haven’t yet started and don’t know where to begin, or you need to reinvent your strategy to adapt to the current climate, this session will provide you with the tools and knowledge to do so. Speaker: Nick Day, DSC Associate

11:05 – Coffee break

11:15 – LinkedIn workshop. This session will give you practical tips you can take to your own organisation and will include – how to use LinkedIn ads, content writing, building connections and joining LinkedIn groups. Speaker, Tereza Litsa, Freelance Marketing Strategist and Trainer 

12:00 – Content creation and support tools. Choose one session from the following (these three sessions are recorded):

• A: AI – How to use it effectively without destroying your brand. Speaker: Helen Olszowska, Managing Director, Seashell Collective. This session will not take place live on the day. A recording will be available afterwards in July.
• F: How people engage and process information and how to use it to your advantage. Speaker: Paul Brollo, DSC Associate
• C: Design workshop. How to write a design brief and how to stick to your brand. Speaker: Kate Griffith, Designer, DSC. This session will not take place live on the day. A recording will be available afterwards in July.

12:45 – Lunch

13:30 – Storytelling case study: partnerships and creative campaigning. Join us as we hear a real-life example of a successful, award-winning awareness campaign and how you can use a similar format in your own charity. Speakers: Megan Marsden, Senior Strategic Partnerships Manager, Bowel Cancer UK; Niki Barton, Head of Marketing and Communications, Bowel Cancer UK

14:15 – Messaging and digital media: Choose one session from the following (these three sessions are recorded):

• D: Kill the newsletter: Why our approach to email is all wrong — and how to get it right – Speaker: Alexandra Fearon, Email Marketing Specialist and Founder of Maybe Later
• B: Digital marketing. Covering SEO, pay per click ads, adwords, how to use data to gain insight. Speakers from Uprise Up: John Onion, Managing Director; Ben Tuck – Director of Strategy and Diane Barrowsmith, Head of Marketing & Community Engagement, Charity Digital Benchmark 
• E: Preparing for a crisis. What to do when something goes wrong on social media. Speaker: Rebecca Fitzgerald, CEO & Founder, StrawberrySocial

15:00 – Coffee break

15:15 – Networking. You will be put in breakout rooms so you can have the opportunity to talk with other delegates and share tips and knowledge.

15:30 – Strategic social media planning. There is no doubt that social media is a huge part of our life and is a key communication tool to engage with donors and supporters. You need to be reaching the right people, in the right way and with the content that’s relevant to them, while still portraying your message and values. This session will include a brief intro on the fundamentals followed by a Q&A. Speaker: Athar Abidi, Head of Social Media, Cancer Research UK.

16:15 – Closing remarks

View detailed session descriptions here.

Speaker biographies can be viewed here.

Prices

Early bird booking has closed.

Regular price bands from Wednesday 1 May 2024 

• Band A: £129 
• Band B: £139 
• Band C: £159