Running Successful Social Media Ads

Two-hour online course – 10.00 – 12.15

In this training, we will explore the intricacies of creating adverts on Meta’s advertising platform (Facebook, Instagram, Threads, Messenger). We will also discuss other common social media platforms like LinkedIn, YouTube, TikTok and more. We will look at how to target specific audiences, and test content. Reaching new people through advertising can be an effective way to find new donors and beneficiaries.

We will learn the difference between campaigns, ad sets and ads. We will explore how to test different iterations of content with different audiences, creating different hooks to encourage action.

Who should attend?

For anybody considering advertising to reach new people. You might be a marketing manager wanting to learn Meta’s advertising platform, a manager trying to find volunteers, or someone who wants to reach more donors and beneficiaries. This course is aimed at a beginner to intermediate level.

Outcomes

• Overview of social media advertising
• Skills for learning about your audience
• Ability to create ads that drive action

What will it cover?

• Deep dive of Meta’s Advertising Platform
• Guidance for using other advertising platforms
• Creating multiple iterations of similar content
• Testing content against different audiences
• Writing advertising copy (with the help of AI)

Trainer: George Knight, DSC