DSC Insight Seminar: Making a Massive Impact with your Marketing

In this DSC Insight Seminar:  Making a Massive Impact with your Marketing, you will explore the skills, tools and knowledge required to develop and execute marketing strategies that drive impact.

In this seminar, you will:

• Understand the key elements of impactful marketing campaigns.
• Learn about different marketing channels and strategies.
• Hear from guests, and discuss with fellow attendees, stories and best practices on marketing effectively.

Book (digital copy) included: Speed Read: Storytelling for Impact

Who should sign up?

Marketing managers, communication officers, digital marketers, and anyone else involved in marketing within the charity sector.

Agenda

10.00 – Enter the meeting room and get ready to start.

10.05 – Welcome and opening remarks: Introduction by the chair, house rules and setting the tone for the seminar.

Chair: Annette Lewis, Director of Services, DSC

10.10 – Keynote: The Power of high-impact marketing: Hear from an expert in charity marketing and making an impact.

Speaker: tbc

10.50 – Refreshment and screen break

11.00 – Workshop: Leveraging social media for maximum impact: An interactive workshop looking at social media to help decide platform selection, content creation, engagement tactics, and analytics to create impact with your social media marketing strategy.

Speaker: George Knight, Training Consultant, DSC

12.00 – Refreshment and screen break

12.10 – Panel discussion: Key elements of successful and unsuccessful marketing campaigns: Panelists from various charity organisations will discuss what works and does not work in impactful marketing campaigns.

Panellists:  tbc

12.55 – Closing remarks: Final closing remarks and post-seminar follow-up.

13.00 – Seminar ends.

Please note the programme is subject to change.

Free spaces available

This course is available free, as part of our funding programme from City Bridge Foundation, for small-income London-based charities. Find out more here.