The Role of Digital Modernisation in Boosting Charitable Support

Martin O'Neil, Head of Marketing UK and Europe at Rosterfy, gives you some strategy tips around digital modernisation.

Engagement with volunteers and supporters is about the human element. It’s about connecting with a cause on an emotional level and discovering a community of people that think, feel and take action alike.

However, in 2025, none of this is sustainable or even possible with digital modernisation. The automation of day to day tasks will help charities and non profits reach their goals. The use of AI will fast track solutions and mobile apps will ensure opportunities and donor activity is available on-demand, on-the-go and fits around the volunteers life.

In 2025, digital modernisation will be essential for charities and non-profits to achieve their goals. Automation of daily tasks through custom workflows, AI will fast track solutions, and mobile apps will allow for on-demand opportunities and donor activity that fit into the volunteer’s lifestyle.

You can future proof your volunteer programme and it starts by taking advantage of these modernisation strategies:

1. Enhancing Donor Engagement with Online Fundraising

The rise of online fundraising platforms such as GivenGain and JustGiving has made it easier for charities to collect donations from a global audience. Digital payment solutions like Apple Pay, PayPal, and cryptocurrency donations provide seamless transaction experiences, increasing the likelihood of donations. Additionally, data analytics can help charities understand donor behaviors, allowing them to tailor campaigns for maximum impact.

2. Improving Volunteer Management

Cloud-based volunteer management systems such as Rosterfy streamline the recruitment process, making it easier to match volunteers with roles that fit their expertise and availability. Automated scheduling and digital training materials further enhance the volunteer experience.

3. Strengthening Community Engagement with Social Media

Charities can build stronger communities by leveraging social media to share success stories, updates, and real-time impact reports. Interactive content such as live Q&A sessions, video storytelling, and virtual events can increase engagement and inspire more people to get involved.

Rosterfy has worked closely with organisations such as WaterAid to help them tell their story and there’s a direct connection between how much they are able to raise through donations collected and the engagement their volunteers have through the platform – 96% of their volunteers said they felt they ‘belonged’ at WaterAid.

4. Personalising Supporter Journeys with Data and AI

Artificial intelligence (AI) and machine learning are transforming how charities interact with their supporters. Personalised email campaigns and targeted appeals ensure that supporters feel valued and connected to the mission.

5. Boosting Transparency and Trust Through Technology

Real-time reporting and increased operational transparency, is helping charities build trust with donors and stakeholders. Donors can track how their contributions are being used, fostering confidence in the organisation’s mission and encouraging continued support.

Conclusion

Digital modernisation is no longer optional for charities looking to expand their reach and deepen their impact. By leveraging digital marketing, online fundraising, volunteer management platforms, and AI-driven personalisation, charities can attract and retain more volunteers, donors, and supporters.

Nothing can replace the human touch but technology can help sustain your impact.

Find out more about what we do and how we can help you here.