Major Donor Fundraising – Making The Ask - Face-to-face course on 20-21 May

Duration

Two-day face-to-face course with break and lunch time (10.00-16.00). Taking place in London, venue TBC.

About

Major donor fundraising can help transform your organisation by developing long term relationships with those passionate about your cause. Major Donors make significant contributions that drive lasting impact but it is important that the relationship and ask is managed well.

This two-day hands-on course will cover the key principles of major donor fundraising, teach the skills needed to bring in new major donors and give you the confidence to ask for a major gift yourself.

Who should attend?

The course is for anyone who wants to develop skills to work with major donors. You might be new to major donor fundraising or simply looking to learn new skills to ask for a major gift. It is especially relevant for:

• Those in their first major donor fundraising role
• Fundraisers looking to learn new skills
• Directors of Fundraising
• Charity CEOs who want more of an understanding of major donor fundraising

Outcomes

By the end of the course, participants will be able to:

• Consider who and what is needed to identify new major donors
• Research and plan effectively to engage potential major donors
• Have the confidence to ask for a gift from a major donor

What will it cover?

• Why do Major Donors give?
• Working in partnership with Trustees and volunteers
• The Major Donor Cycle
• Identifying your next Major Donor
• Researching
• Preparing the Ask
• Setting up a meeting for an ask
• Cultivating and engaging
• Techniques and tips for asking
• Making the ask to a major donor – role play exercise and feedback
• Thanking, recognition and stewardship process

Trainer: David Goldberg, Goldberg Consulting

In a career spanning over 40 years, I have held a number of senior management positions for not for profit organisations.

I have been privileged to be a fundraiser for the past 18 years. It has been a rewarding and satisfying part of my career, nurturing and leading a team of fundraisers whose efforts raised more than £130 million and whose work has impacted and improved the lives of tens of thousands of people.

I have met many inspirational people along the way – fundraisers, donors and recipients – who have fueled my enthusiasm for the profession and made me see fundraising as a positive, valuable and meaningful occupation.

Throughout my career working in the not-for-profit sector, I have developed many relationships and gained a multitude of experiences that have helped me understand how organisations operate, adapt and change. I understand the needs of not-for-profit organisations, and why people engage and donate to charity.

Many years as a Director of Fundraising gave me a real advantage, having developed skills and knowledge in an outstanding professional environment. Since forming Goldberg Consulting in 2018, more than 200 lay and professional fundraisers have attended my training courses raising hundreds of thousands of pounds more for their charities.

As well as training lay and professional fundraisers, my consulting services include recruiting fundraisers into charities, mentoring Chief Executives and Fundraising Directors and advising on fundraising strategy.

David Goldberg

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