Media, Marketing & communications
Speed Read: Media Relations
The media just aren't interested in charity stories. They only want bad news. If you've ever used these excuses for why your stories never make it into the press, you need this book
Part of DSC’s Speed Read library, you’ll learn the insider knowledge you need to place your charity’s stories and case studies into all kinds of media, from TV and radio, to magazines, newspapers and websites.
Enjoy practical advice on how to make good media contacts, how to spin your story to make it more attractive to journalists, and how to target the right media at the right time.
Who should buy this book?
This short guide is for anyone who needs to raise awareness about their charity, whether a press or marketing officer, or a volunteer or chief executive. There’s something new here for everyone.
What does it cover?
Get the essentials in one quick and comprehensive guide.
- How the media really works – it’s more complex than you think.
- Crafting the perfect press release.
- Dealing with media interviews: for the press, for radio and TV.
- Preparing for a media crisis – and surviving one.
Look inside
Have a look inside Speed Read: Media Relations.
About the author
Moi Ali
Moi has worked as a communications consultant for over three decades and is a well-respected and widely-published author. She has written for a wide range of newspapers and magazines, from The Guardian to Nursing Times.
Moi’s publications for DSC include Speed Read: Media Relations and Speed Read: Writing for Work.
DSC Speed Reads
Information fast if you are short on time.
They are:
- Accessible – practical guidance on a wide range of subjects
- Condensed – experience and expertise in just 32 pages
- Clearly signposted – Top Tips, Case Studies and Where Next ideas
For other titles in the series and for offers go to The Speed Read Series.
Buy the physical copy
Price | £8.95 |
Buy as downloadable pdf - Pay by card only
Price | £7.95 |
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